thehouse

01225 780000

Local Groups:

Key Clients

Key Skills

Brand Consultancy, Brand Marketing

We’re a small, intelligent and flexible agency with a core team of experienced strategists, planners, brand and creative experts, supported by a highly responsive and disciplined account management team and a network of expert partners – primarily in PR, media buying and digital media.
Most of us have cut our teeth in sizeable corporate companies and agencies and we all have a passion for supporting brands and business and equipping them to fly.
We work most productively in close relationships with our clients and we do our best work when the chemistry is good and clients trust us enough to involve us closely in the development of the business.
As business owners we know what it’s like to trade in inhospitable economic conditions and whilst we always have a clear view of the bottom line and aren’t afraid to roll our sleeves up, we describe ourselves as inspired pragmatists.

Key People

Steven Fuller

Creative Director
Steven Fuller has been in the drinks and leisure business for nearly 20 years working on both client and agency side. Steve graduated in Leisure and Tourism with Marketing from Leeds University (St Johns College, York) and his first role was as Marketing Executive for Travel & Tourism Marketing where he was responsible for the full marketing mix. As Marketing Manager.He was responsible for developing marketing programmes including the fledgling disciplines of loyalty programmes and CRM for the Hollywood Bowl tenpin bowling chain, Heights nightclub and Liberty Street themed restaurant group. Steve’s work with promotional partners Britivic /Pepsi was recognised by their sales promotion agency, HH&S and he was invited to join as Account Director for drinks and leisure accounts, where he developed a host of groundbreaking initiatives for major clients during his 5-year stay. Steve founded thehouse with Graham Massey in the autumn of 1996 when the agency quickly established itself providing management, marketing and merchandise services to the industry the founders knew best. Key projects with thehouse include: – The origination and development of Jack Daniel’s birthday celebrations (Every September, 30 days No Excuses), the largest on-trade programme for any spirit brand (11,000 outlets) – Brand migration of the £9 million Wilkinson Sword gardening brand to the parent brand owner label, Fiskars. – UK wide McLaren Formula 1 sales promotion for Johnnie Walker Black Label. Steve has evolved and developed a number of tools and workshops that uncover the emotional connection between consumers and brands. These ultimately improve the impact of sales for brands by getting to the head and heart of the consumer.

Graham Massey

Director
Graham Graduated from Portsmouth University Hotel Management School (HCIMA) before joining hotel groups De Vere,Whitbread and Trusthouse Forte, a career that segued naturally into the emerging leisure industry in the 1980’s, firstly with First Leisure Corporation and then onto start-up Northern Leisure plc, where he became a divisional MD and main board director. One way and another over nearly 20 years, he has worked, managed or directed operations in hotels, cafe bars, restaurants, theatres, seaside piers, nightclubs and tenpin bowling centre’s. In 1995, he formed Leisure House as the management buyout vehicle to acquire a division of Northern Leisure plc, raising £10m, before in 1996 a trade sale was secured and the deal foundered. Within three months, Leisure House had been re-framed to become a full service marketing / sales promotion agency servicing the industry from which it had been borne – one that, unlike many agencies at the time, both knew and understood the hotel and leisure operator and its consumer, leading to substantial commissions with Diageo, Whitbread, Jack Daniel’s and Merlin Entertainments Fast-forward to today where Graham and co-founder Steven Fuller have honed the business into a brand and business consultancy (now simply ‘thehouse’) with a proposition ‘to build brands people believe in, buy from and want to work for’. Graham great passion is ‘finding alignment within organisations’ to achieve sustainable success; setting a vision that everybody in the organisation shares and understands; its fundamental purpose (beyond making money) underpinned by a set of core values that determine what it stands for and how it behaves – its culture.

Jayne Mansfield

Brand Director
Jayne has 18 years experience working with major international and local brands. She earned her marketing stripes with British Airways, where she led the launch of the alliance brand oneworld. She then went on to manage the BA Masterbrand through a global re positioning exercise, including overseeing the communications campaign for the rebrand of BA’s First and Club World in 2000. Joining Orange telecom group as Head of Group Brand Strategy in 2001. Following a stint in Australia she has returned to Europe joining thehouse team as Brand Director. Jayne is a highly experienced strategic marketer with an excellent track record of delivering results in challenging environments. She has developed and nurtured brands and the teams that manage them across both national and international markets.